How to gain organic authority online?
Best in the Industry
To gain organic authority, your pest control website must be designed with relevant pest control keywords specific to local search queries. This takes keyword planning and competitor research along with ongoing content creation to be effective. Most other agencies use a standard approach to marketing your business online – not BestPest SEO!
In a 3-month comparison test, BestPest SEO outperformed other marketing agencies with 110% increase in total pest control website keywords, and 130% increase in total monthly SEO clicks.
We Plan Your Content
If you’re looking to reduce your marketing c, you’ll want to have us plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.
One pitfall many new PCO’s run into is starting a blog that isn’t posted frequently enough. A shortage of posts can give your potential customers a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”
A blog, like any other marketing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.
Find Your Audience
While on the topic of audiences, you’ll likely want to identify yours early on. If your blog is going to be set up to compliment a business, your target audience will likely be the same as your consumer base; you’re then writing for the same people that buy your product. You’ll want to allow any marketing material you’ve used inform the style and tone of your writing. Think of your blog as an extension of your company’s brand.
Paid vs. Organic Search Campaigns
Pay per click campaigns can deliver new customers fast but, it becomes costly. Your company’s website may get traffic but, there is no guarantee campaigns will convert into high quality leads. This is why PCO’s spend thousands each month on Google ads campaigns with minimal growth.
To obtain steady growth, your business needs to engage potential customers with pest related content. Blog articles and Facebook posts inform your local target audience by answering the questions they ask. Sometime referred to as content marketing, organic search campaigns help build trust in your company. Content marketing helps drive higher quality traffic to your website.
Pest Control Keyword Research & Planning
BestPest SEO will research your local competition and search trends near you, using this information to generate pest control keywords and phrases to target your audience. We create original content written specifically for your company’s website. All of our content is written using local pest control keywords. We then, set up a content marketing plan that involves individualized pages with unique sets of related keywords.
To gain organic authority, BestPest SEO creates website pages for each town in which you work, and/or pages on your website (including Landing Pages) for each kind of service you offer. This helps search engines like Google, Bing, and Yahoo include your business in local search results.
As pest control marketing experts, our goal will always be to reduce your cost per lead each year.