Paid vs. Organic Search Campaigns
While PPC (pay per click) marketing can deliver new customers fast, it becomes costly. Even with a high click through rate, there is no guarantee your ad groups will convert into high quality leads. Truth is, PCO’s spend thousand each month on Google ads campaigns with minimal growth.
To obtain steady growth, your business needs to engage potential customers with pest related content. Blog articles and Facebook posts inform your local target audience by answering the questions they ask. Sometime referred to as content marketing, organic search campaigns help build trust in your company. This type of online marketing will also deliver a higher quality of website traffic.
Pest Control Keyword Research & Planning
BestPest SEO will research your local competition and search trends near you, using this information to generate pest control keywords and phrases to target your audience. Using targeted keywords, we create original content written specifically for your company’s website. We then, set up a content marketing plan that involves individualized pages with unique sets of related keywords.
To gain organic authority, BestPest SEO creates website pages for each town in which you work, and/or pages on your website (including Landing Pages) for each kind of service you offer. This helps search engines like Google, Bing, and Yahoo include your business in local search results.
As marketing experts for pest control companies, our goal will always be to reduce your cost per lead. The best way to accomplish this is to create both organic and paid search campaigns.
Our all-in-one pest control marketing system drives website traffic by capturing the interest of your local and potential clients.